Magazine Analysis

Whilst conducting my magazine advertisement analysis, I examined several magazines. These included multiple copies of both ‘Kerrang!’ and ‘Metal Hammer’, as well as a copy of ‘playmusic’.
Whilst analysing these, I first looked in Kerrang!, and found the section dedicated to ‘Small Ads’. While looking through these, I found that they were mostly dedicated to online clothing shops of the more indie/emo/scene and to tour dates for bands as well. The adverts may have been towards tours for albums, but I found very little evidence towards actual albums. However, in regards to full page adverts, there was even less evidence of albums being advertised, more adverts dedicated towards the next edition of the magazine, and
the only other style of full page advert was for big brand products unrelated to music, such as hair gel and phone networks. This led me to believe that the ideal style of magazine advert would in fact be a smaller paged advert. However, since the time of this research, I have discovered that in fact we were required to create a full-page draft. By this point I had already created a first draft of our magazine advert suitable for a small ads section.

I then analysed the advert sections

in Metal Hammer. Although

this magazine is aimed at a completely different socio-economic group to our main product and its

ancillary tasks, with a completely different music genre as well, it has helped with the album advert style. I found a couple of full-page adverts, which helped me in trying to find the conventions of the media advert.

Playmusic was the last magazine I analysed, and this was a largely unhelpful and irrelevant magazine to analyse, simply because the large proportion of the magazine was dedicated to the more technical side of music, such as the different instruments and new instruments available for purchase.

Rough Cut

We have completed the filming for our rough cut and have since edited our rough cut to a point where we are happy with it.
We are inevitably going to have to re-film some shots and we may have to add some more bits in but that depends on the feedback we receive.

Group S.A.G Joshua Radin - Winter ROUGH CUT from Alex Newcombe on Vimeo.

Magazine Advert for Digipak first Draft

I kept to the original design idea I had when designing this, and I tried to keep it simple.

Using the font "Sweet Confusion", I began by typing the simple font next to the picture.


After this, I downloaded another font, this one primarily being stars and inserted the ratings by the magazines.


After advice from Sophie and Glenn, I switched the Album title and the Artist name around, whilst adding effects such as 'bevel and emboss' to the stars and an outer glow to the fonts.



And then we have the end product:

Magazine Advert for Digipak Idea

During editing, Glenn tried an effect which I liked, so I asked him to grab it and send it to me.
I plan to use this as the basic picture for the advert, with text to the right hand side of it.
The text is going to say:
****
Rolling Stones
***
allmusic
Joshua Radin
We Were Here
OUT NOW

The Picture

Narrative ideas

We are currently toying with the idea of introducing a narrative into the song so we can extend our footage and have a better flow to the music video.
We have viewed our feedback from the rough-cut that we showed to the class, and have introduced a narrative for the music video. We have decided to introduce the idea that the woman (Lucy), who we showed briefly in the rough cut should play a much more prominent role in the video. We decided to write in the idea that Lucy and Glenn are a couple who at the beginning of the video are seemingly very happy with each other. However, we plan to put in parts of Lucy in the white dress in the woods, as we did in the rough cut, at the start of the video as this can hints that there will be a twist in the video, due to the imagery of the rose and the ribbons. Hopefully this will keep the audience interested.
We then go on to use memories, with a picture being taken to show the happy couple. At a later point in the video, we will see Glenn hanging up photos of him and Lucy, then ripping them down. Between the ripping down of the photos, and when they were originally put up, we will show Glenn and Lucy arguing. To finish the video, we plan to have Glenn attempting to give Lucy roses, but she rejects his last attempt at wining her back. Lucy will then pick up one of the roses, and this links in to the woods scene with Lucy in the white dress. However, this is aimed to be a cliffhanger as we want the audience to be asking what happened to her, and hopefully if another video was made, they would watch it to see if the questions were answered.

Letter for permission 2.0

I have found the email address that we need to apply for permission to for use of the song. I know it is last minute but it is a last minute decision.
Joshua Radin's record label is "Mom and Pop Records" and the email address that I need for Sales and Licensing is: thaddeus@momandpopmusic.com
Hopefully they will get back to us with good news.

New Cd Idea

As we have had to have our song changed due to the unreliability of the local bands, we have to change the idea of our CD Digipak.
At the moment, we have the idea of using a picture of Glenn standing in front of our filming location with a cigarette in hand. This is taken from a low position so we only see up to Glenn's belt and he is on the left hand side of the picture, with the view on the right.
We are going to call the album "Winter" and have the only the singers name of Joshua Radin on the album cover as well.

Yet another change of plans

We had the date and location sorted for our shoot of Accidents, until the day before every member of the band except the singer Marcus pulled out. Credit to Marcus that he tried to help but it was just impossible to get everyone together.
At this point we tried to find a new song that we could organise quickly, and Glenn suggested an acoustic song that he would willingly play.
Eventually, we decided on the song 'Winter' by Joshua Radin.
We have got the primary filming done and are currently working on just developing more ideas for the video.